I have a super clingy newborn and this really helped her separation anxiety. We slept with it for a few days so it had our scent and then gave it to her and now it’s the only thing she clenches (For reference I have a 2 month old). Aside from being comforting it’s also helping our baby learn to discover and use her hands.UPDATE: I upgraded my review from 3 stars to 5 stars. The company reached out to me in order to make things right. Customer satisfaction is clearly a top priority.I can’t comment on softness because it was a gift and I didn’t take it out of the clear plastic box it arrived in. It was very cute and packaged nicely but smaller than I imagined. I thought the head of the bunny would be the size of an orange and it was closer in size to a medium strawberry.So cute and cuddly for baby’s favorite blanky. Elephants are good luck:)this was a gift for ny new grandsughter that lives miles away from me! she is only a month old but i know this will be her favorite itemI gave this as a gift to a newborn and was told he clutched onto it and held it more than other softies.Heading to MAine , goftis for a baby showerSo soft and cuddly. Great buy. comes in a plastic box (see-through).This was a shower gift and they loved it for their little boy. So soft and cuddly.It's ideal for newborns as it is small, nothing scary here, just perfectly soft.well packed and delivered fast as needed. Very pleased.Super beau toudou ma fille est très heureuse. Il est arrivé en bon état je le lave dans un sac filet pour ne pas l’abîmer. Il est super doux et la petite tête de licorne est mignonne. Je recommandeI purchased this item based on the very good reviews but I’m very disappointed when I received it just now. Waiting to contact the seller about this. The box came opened within the Prime package. It was not taped and the box is not clean. The fleece is of very poor quality and the material will stick on your clothes. The blanket is also stained. It was meant to be part of a gift box - it’s certainly not making its way there now! Totally unhappy with this.Nice bright colour but when it arrived the head was hanging on by a small thread, not worth the money at all.Very happy with it